BIG ASS FANS
THE AUTHORITY ON AIRFLOW
STYLED ROOM, PRODUCT, & PLANT PHOTOGRAPHY
Content created by Hook across multiple states. Conceptualized, photographed, post-produced and delivered for Big Ass Fans.
Hook facilitated building a global architectural lookbook for the brand that makes the best airflow fans in the world. We brought the highest quality photography to update the brand’s visual assets (matching a premium product), and elevated the discussion to a higher ground with architects, builders, and aficionados of design. This project took us across the country and into residences and commercial spaces, where we installed the newest line of products, and man was it cool.
See the fans in the places where they belong…
VISIT THE LOCATIONS.
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AUSTIN, TX
High end residential and commercial spaces shot in Austin for Big Ass Fans Essence and Powerfoil products
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BRECKENRIDGE, CO
Big Ass Fans es6 and i6, in the mountain town of Breckenridge, Colorado. Fans aren’t just for hot weather, in cold climates the fans circulate warm, toasty air.
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AMERICAN MADE
It all begins with an idea. BAF builds their products in Lexington, Kentucky, and ships all over the world. Here is an in depth peek at the manufacturing facility.