The attention span of human beings has fallen from 15 seconds to just 8 seconds over the last 5 years. Now, more than ever, marketers need to rely on impactful, authentic, engaging and on-brand visuals to grab that attention. It's absolutely essential to hit the target with your visual assets, and if you don't, your competitors will.
Hook Interactive optimizes your brand marketing engine, ensuring quality, collaboration, access, and centralization for all your visual assets. By filling a consulting role within your marketing department, Hook seamlessly works side by side with all internal groups that are in the trenches on projects and ensures your visual assets are optimized to the highest degree, with a keen eye on saving you precious marketing spend.
Visual & Creative Asset procurement
Hook is adept at producing on a global scale, offering production film services for video; lifestyle, styled, and silo'd photography; and motion graphics and animation. We can also strategically produce, pick, and place the right assets in the proper advertising, social media, or marketing channels. Hook will implement strategic goals and measure impact.
Visual Asset management
All those images and assets... who in your company knows how to access them when they need them most? Hook is adept at facilitating the building of a Digital Asset Management system (DAM) so your entire team can access the right assets at the right time. Experts at rights usage management for photography, talent and video.
A skilled creative eye can help you determine which visual assets are right, and more importantly which ones are wrong for your brand. A seasoned eye is a rare skill and Hook can help pick out unique lines and styled images that put your brand on top. You'll have an expert eye to contribute to the conversation of final visual asset choices.