VALVOLINE

THE ORIGINAL MOTOR OIL

AMERICA’S FIRST MOTOR OIL BRAND

Hook was tasked with reinventing the lifestyle, styled environment, and product photography for the entire line of Valvoline products.

Valvoline, the global leader in automotive product services, needed a visual refresh and rebrand with their motor oils, antifreeze, greases, gear oils, and transmission fluids. Hook took an authentic approach to the shoot, sourcing locations and talent that aligned with brand direction going into 2021 and beyond. We crafted the concept, cast the talent, scouted & dressed the locations, and executed the shoot from pre-production to post all in-house.

Look for these current images across the globe on web storefronts, billboards, signage, shop locations, and advertisements for 2022 +.